Read To Lead: Predictably Irrational

Qatar Reads is continuing its ‘Read to Lead’ sessions with new books and fresh ideas. Make sure you join the next session where highly popular books in the self-development and leadership field will be discussed.

The session includes Dr. Jennifer Bruder who is an assistant teaching professor of psychology at Carnegie Mellon University in Qatar, focusing on courses related to cognition and neurobiology, and Dr. Yousri Marzouki who is Assistant Professor of Psychology in the Department of Social Sciences of Qatar University.

The session discusses the best-selling book “Predictably Irrational – The Hidden Forces that Shape Our Decisions” by Dan Ariely, which is available in Qatar National Library. The author outlines 13 ways in which consumers are predictably irrational while revealing 13 opportunities for marketers to harness consumer irrationality to sell more

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